/ Senior Brand Manager
How has aWorkbook been received amongst your retail customers?
“Any initial resistance to change amongst reps and retailers just disappears when they begin to see that the aWorkbook app supports the usual processes of product selection but just makes it much simpler and quicker.”
What benefits to the 2pure business have you seen?
“What we have done with aWorkbook is to allow our sales department and customers to have access to all the information they need in one place that lets them use it in the best possible way. One key feature I like as a Brand Manager is that we can be selling a current season line up, and pre-selling the next season range at the same time and being able to clearly identify carry through and new lines.
“aWorkbook is so much more than a digital version of our catalogue because of the additional functions it has to create a personalised custom assortment for a customer. Our objective of planning retailer ranges more effectively, saving time on paperwork and admin has been more than achieved.”
Another key feature is the ability to define your own filtering and selection criteria for your product mix. The issue with a paper catalogue is that this is set in stone at the point of printing making in season changes expensive. We have the ability to highlight products, collections and suggested orders with amazing flexibility and really help a retailer understand the right products to be looking at within a range. For example, we have Compressport set up in the workbook in a variety of ways; we have a Core collection, a Trail Running specialist collection, and a Bike collection. I can change these at any time I like and all users are updated.
Building on this, a sales person who identifies an assortment that they know works well for a dealer can share this with any user internally or externally to 2pure. This gives us an ability to work collaboratively in a way that speeds up the sales process and makes things way more efficient than ever before.
aWorkbook also permits a user to automatically save and record all their work with no thought required. Maintaining all records in one place means they always have access and don’t have to find files on dropbox or on their computer. Essentially, it becomes the only tool we need in addition to our CRM system.
A noteable benefit we have noticed is that we have some real structure to how we ensure product is presented and explained in sales calls. We know the sales team are selling in best practice methodology and we can monitor and gauge success – the same is true for buyers. With our guidance and the way we have set up the products, they are able to work through ranges correctly and buy clever. If we find out things need to be changed… then we change them in an instant as part of our annual content management licence.”