Lack of up to Date Product Information
Print catalogues are outdated instantly and cannot be updated easily or cheaply. This can lead to buyer frustration, loss of confidence and the loss of a sale. Furthermore, our research found that 70% of sales teams acknowledge that the lack of effective content negatively impacts on the outcome of a sales conversation.
Using a digital catalogue offers an opportunity to overcome buyer frustration caused by out of date ranges and supply issues as they only show the latest range updates and stock levels. Oliver Coxhead, Key Account Manager for UK distributor 2Pure, found this functionality enabled him and his sales team colleagues to offer customers a much better experience.
“As it can be updated remotely, it ensures the Sales Team is armed with the latest information when meeting customers. In addition, this information can be easily manipulated, adjusted and shared with our customer base.”