ISPO 2017 Report
The organisers behind ISPO Munich have already been publicising how the show was a resounding success in terms of increased visitor numbers and the presence of many more international exhibitors. For us it certainly lived up to its reputation as the world’s largest international Outdoor and Sports industry Trade Show.
aWorkbook at ISPO
We spent the four long days talking to brands from across the industry. We didn’t quite manage to visit all 2732 exhibitors but we certainly engaged with many new brands and aWorkbook was received very positively.
One of our observations was the increased use of technology throughout the show! Being a geeky crew here at aWorkbook, we loved this!
From Ski poles with sensors to virtual reality headsets providing a totally different visual shopping environment. It’s clear that the Sports and Outdoor Industry are making use of every advantage that places their products ahead of the game.
The Hark team were all using their Fitbits and health apps to record the distances covered and over the four days at the show they each clocked up over a marathon each in footsteps.
Many brands recognise the benefits of moving from print to digital and many more retailers are both welcoming and demanding faster and more efficient interactions with sales reps. They see digital catalogues and tools as a necessary way of sharing information quickly and being able to easily process data faster with other business systems.
Digital Catalogues at Tradeshows
It was great to see Atomic using aWorkbook on their booth to present their products in addition to the products displayed on the stand, meaning they could show the full product range. Using aWorkbook gave them the benefit of creating and sharing assortments and generating orders from the stand.
Customer Success at ISPO
Three of our customers won awards at ISPO.
ISPO AWARD 2017
Berghaus: Hyper 100 Jacket – Gold Winner
Helly Hansen: Expedition Parka – Winner
Salomon: 3 in 1 Rain Combi – Gold Winner
Salomon: Sense ride – Trail running Footwear – Winner
Salomon: S/LAB Ceramic Suit – Cross Country Apparel – Winner
Hark’s ISPO Takeaway
Claire’s ISPO conversations this year were characterised by two things.
“First, a renewed determination by Brands to finally step away from the huge cost of creating, printing and distributing paper catalogues and embrace digital instead.”
“Second, the ever-increasing requirement for sales teams to tailor their offer when presenting to buyers. The breadth of ranges offered by Brands, coupled with time-poor buyers, puts increasing pressure on reps to focus the customer on what’s right for them.”
Hark was visiting ISPO for the 6th year running, which is not many compared to some people!
“It’s always a brilliant show, with so many companies showing and visiting. Digital communications are great but face-to-face is better and aWorkbook combines the best of both”.
Polly enjoyed her first trip to ISPO and was able meet current customers Mizuno at their Munich HQ.
“I was very excited to be attending the world’s biggest sports trade show – and what an experience it was! It’s a marvellous thing when business and pleasure meet. Four very successful and productive days at ISPO has opened up many new, and exciting doors of opportunity for aWorkbook. I’m looking forward to developing these new relationships and working closely with the brands to bring their digital catalogue requirements to life.”