customer service is getting a boost in 2016 with the roll out of the industry leading aWorkbook digital sell-in presentation software
. This reflects Amer Sports’ commitment to a distribution strategy focused on presenting assortments tailored to the channel, reducing the overhead cost, as well as supporting their sales force with better tools.
The aWorkbook solution won a competitive tender in 2015 based on its unique features and functions for presenting accurately and clearly the products, product information and brand stories for sell-in.
The Amer Sports aWorkbook digital sales tools program launches first in Sweden, Switzerland and France with AW16 collections for the Salomon and Atomic brands. Germany, UK, Austria, Spain and Russia will follow in 2016 along with other Amer Sports brands and territories.