Amer Sports choose aWorkbook for digital sell-in tool

Amer Sports customer service is getting a boost in 2016 with the roll out of the industry leading aWorkbook digital sell-in presentation software. This reflects Amer Sports’ commitment to a distribution strategy focused on presenting assortments tailored to the channel, reducing the overhead cost, as well as supporting their sales force with better tools.

The aWorkbook solution won a competitive tender in 2015 based on its unique features and functions for presenting accurately and clearly the products, product information and brand stories for sell-in.

The Amer Sports aWorkbook digital sales tools program launches first in Sweden, Switzerland and France with AW16 collections for the Salomon and Atomic brands. Germany, UK, Austria, Spain and Russia will follow in 2016 along with other Amer Sports brands and territories.

Nicolas Chapuis, Sales Operations Director EMEA at Amer Sports, said “… we wanted an established and proven solution that we could also tailor to our particular needs. The aWorkbook software and the team at Hark have proved to be flexible and responsive in making sure we get it right for how we sell in the different territories and channels. We are very happy with our selection and the way the project is progressing.”

“There is a quiet revolution taking place in the industry at present, as outdoor and sports brands aim to improve and grow the value they deliver to their customers.” says aWorkbook Sales Director, John Shirley

See why in a two minute  video which includes industry sales and marketing people speaking about why they made the move and what it does for them.

About aWorkbook

aWorkbook is a software application used in the apparel, footwear and equipment sector to support product range planning, assortment selling, communicating brand stories and capturing orders. It works across operating systems (OS) and device platforms including PC/MAC computers and tablet devices. The iPad version of aWorkbook was approved for distribution by the Apple App Store in September 2011.

About Hark

aWorkbook is designed and built by Hark Solutions Limited, a UK company established in 2004. Hark have over ten years’ experience delivering digital communications solutions to companies selling branded goods in to the wholesale B2B channel and so have considerable knowledge and experience of what it takes to deploy software solutions successfully.

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