One Rule for Building Better Sales Relationships

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.
Mary Kay Ash

For those of you that don’t know, Mary Kay Ash was an American businesswoman and founder of Mary Kay Cosmetics. A massive female role model in her time and still admired today. By remembering Mary Kay’s famous quote it can help you in many ways to building stronger and more fruitful sales relationships. It can be far easier to remember one top tip than a dozen! Taking the time to remember how to make someone feel important will positively help build a stronger relationship.

Here are some quick reminders for how to make people feel important:

  • Listen
    Through listening you gain important understanding and insight into what makes your customers tick, and what is important to them. Equally you need to show that you respect and value what is being said.
  • Do your homework
    By spending a little time researching and understanding your customers business, you will then know what to ask and what not to ask! You don’t want to look foolish.
  • Respond promptly
    By acting straight away and showing that your customer is a high priority, you will be in a good place from the start.
  • Be available
    Taking the time to be available and support your customers, this will make life easier for you and your customers. Get things sorted straight away!
  • Create value
    Your sales pitch should be tailored and personal. By having listened to their specific needs, you will be able to provide the solution!
  • Maintain relationships
    Taking the time to nurture relationships and by keeping in touch on a regular basis, it shows that you value your customers and that their business is important to you.

By hanging this sign around everyone’s head ‘Make me feel important’ and turning it into a habit, you will become well practiced and you will come across as being more sincere. The success will follow far more easily, as it becomes natural and you will know what works for you. Faking it, by pleasing only the customers you sell to and it becomes much harder, you then stand the chance of being caught out. Building a personal, open and honest relationship is key to any customer relationship.

There can be many factors that go into building a good professional business relationship. Sometimes you may fail because there is no common ground, or your product does not fit the requirements. However, by fostering this approach you can still leave a favourable and lasting impression.

Put it into practice and see how you get on!