Create and Manage your Catalogues more Effectively with aWorkbook
Presenting your customers with a catalogue tailored to their language, range availability and pricing level is near impossible to achieve with print. It can also be difficult to find a digital solution that offers this unique level of personalisation. That’s why we’re so proud of aWorkbook version 6.7.1. Our catalogue management software functionality offers extensive options to create and distribute personalised catalogues for each of your customers and users.
Create Personalised Catalogues for your Customers
Typically, your main product catalogue contains the full product range with standard pricing and product information. For businesses selling to multiple retailers and into different markets this ‘one-size fits all’ approach does not align with the changing needs of B2B buyers.
One way the aWorkbook app can be used is as a catalogue management software solution. The new custom catalogue views feature allows you to manage and segment your product offer to create an aWorkbook catalogue specific to a country, market or individual retailer. The result is a digital catalogue containing tailored pricing and product information and bespoke product ranges.
In addition to creating a custom catalogue, aWorkbook’s features can be tailored for each user type. Full functionality allows reps to access the product, resources, presentation, assortment and order features. However, if a catalogue is being given to a retailer you may only want them to access products and orders.
Catalogue Management Software with aWorkbook
After creating your custom catalogues, you must consider how they will be distributed to different users and customers. Being digital, distribution is significantly cheaper and has much less environmental impact than creating and distributing print catalogues. This is where the catalogue management software aspect becomes relevant.
To efficiently segment your product catalogues, you can assign them to distribution groups. Each distribution group will have a set number of catalogues that each user within the group can access.
For example, you may have a catalogue that is only for the UK market. You only want your UK reps to access this catalogue, so you add them to the UK catalogue distribution group. This catalogue can now only be accessed by your UK reps and not reps from other countries or regions.
Thanks to our innovative new aHub distribution system, users can now log in to individual profiles and join one or more distribution groups. Once part of a group, users have access to all the catalogues allocated to that distribution group.
Creating an aWorkbook digital catalogue and using it as catalogue management software not only saves you money on delivery and printing costs, it dramatically reduces the time it takes for your reps and customers to get access to your tailored product offering.
What else is new with aWorkbook 6.7.1?
Our aHub enabled aWorkbook with custom catalogue views is providing our customers with ever greater ways of interacting with their customers and providing a great user experience to match. That’s why, along with custom catalogue views, we’ve increased the features aWorkbook has to offer. Some of the new features in version 6.7.1 include:
- More filter options to offer greater customisation of catalogue content for each view. Presentations, template assortments and assortment filters can all be tailored for each Catalogue View.
- Both RRP and WHS pricing can now be displayed for each Catalogue View – even if a catalogue doesn’t include Ordering
- Out of stock items can now be removed automatically – perfect for available to sell or clearance catalogues
- Option to remove tables from product information PDF
“Today’s customers are more informed than ever before and so demand more from their suppliers.”
Download our ‘Staying Relevant in a Digital World’ eBook to find out how an app like aWorkbook
can be used to add value to your customer experiences.